The Three Rs for Destination Marketing Research, Relevance & Relationships

2020 seems to be all about the Rs… The R rate, Recovery, Resilience, Reimagine… well here are three more to think about: Research, Relevance and Relationships – Forget Reading, Writing and Arithmetic – these are the three Rs for venues and destination marketing organisations to focus on to maximise their attendance in-person now as hybrid meetings will no doubt continue after the vaccine has done it’s magic.