Wherever you are in the world, our goal is to find you the conferences or events that are strategically aligned to your destination so that they deliver the highest return on investment in terms of direct and in-direct economic impact as well as long-term legacy benefits.
Our ‘matchmaking’ service is what really sets us apart from the competition and dramatically increases your chances of securing and delivering highly successful events.
Using a robust, systematic approach we collect third-party data and intelligence then analyse, categorise and prioritise this data to produce a comprehensive list of strategically appropriate events and potential local hosts and influencers for your destination.
The ‘matchmaking’ begins. We start the process of creating a proposition, finding the ‘hook’ that might catch attention, speaking to contacts, determining their initial interest, suitability and availability, motivating and encouraging them to engage with you to become part of your final bid.
This personal, direct engagement with decision makers is an important aspect to SFA’s unique approach. Our staff conduct real, unscripted conversations on your behalf, acting as part of your in-house team and making sure that every exchange is relevant, engaging and professional.
Just because a conference, venue, organiser and the local host are a great match doesn’t necessarily mean they are going to be able to come together at the right time.
We go the extra mile to uncover, address and record any objections, concerns and potential pitfalls – eliminating unsuitable prospects thus ensuring that the leads that we pass to you are of the highest quality.
All managed through our bespoke, sophisticated customer relationship management system, ensuring no opportunities are missed.
Once we are satisfied with our selections, we will make the introductions to you and your team and hand them over for you to meet, make final arrangements and move towards production of a conference bid.
At this point you will be given full details of any decision making information that we have gathered as well as recommendations for a strategic approach by key stakeholders in the city for future contact and development of these leads to make sure this meeting is as productive as possible.