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We do this by gathering, analysing and interpreting data on your location, in particular surrounding assets that could be attractive to particular conferences thus giving your destination a compelling case to be their next conference venue to present to the conference owner when bidding.
We also go a stage further and will also find potential local hosts that are happy to be ambassadors for the conference, giving you the complete package to present to the conference when bidding for their event.
However we are often asked if we can bring our expertise to help customers in different ways, customers who maybe don’t need our full service, but just a smaller part.
So we are more than happy to offer customer support for the following services….
We are specialists in lead generation and nurturing and have a proven track record of providing this service to a variety of clients in the Meetings Industry to help them win business.
We have extensive experience of utilising the ICCA database but also have our own bespoke comprehensive database of leads in both the Association and Corporate Sectors to identify events that could be brought to a preferred destination. We also have access to a number of databases of citations and abstracts which help to quickly and effectively identify the relevant experts from the global scientific research community related to these events.
We have an excellent track record of successfully generating leads using these resources.
We have a team of specialist researchers who can do in-depth studies on sectors, clusters and knowledge hubs and relate/match that back to conference opportunities (and link them to potential local hosts) as well as gather, analyse and interpret any data to help your sales process be more efficient, and to help you make informed decisions which is so important in these changing times.
Projects would be bespoke to your needs but for example, following the impact of Covid-19 on international business travel, this team completed a very comprehensive research project for one of our overseas clients to identify local and regional meetings (and work out which ones have potential opportunity in 2021 and 2022 for that particular city) – data which was not captured on any kind of database and proved invaluable for their short-term business recovery.
Support with Bids – Through researching the specific subject area of an event we are able to demonstrate your destination’s strengths adding scientific content and highlighting your city’s sector relevance giving depth to your bid, this is particularly useful when there is no local host involved with the bid.
ICCA rankings – through research and data analysis we can assist you in gathering, amalgamating and verifying conferences that have taken place in the past year to help you with statistics on global rankings, marketing material etc.
We work with venues and destinations to develop effective Conference Ambassador Programmes, whether you are looking for advice on starting up a programme or expanding your existing programme.
We can help to integrate the programme with your overall strategic plan for attracting international association meetings.
This is a very specialist area and can be an extremely productive way of maximising revenue from the international association meetings sector.
We can arrange meetings and produce guests lists for your hospitality events, fam trips or other promotional events within both the corporate and association conference sectors.
We are experienced at developing, managing and delivering this kind of business development activity to identify sales leads for you and your partners.
We have an excellent reputation and proven track record of recruiting high-quality buyers appropriate for our client’s and their destination or service.
We offer representation services to help your sales team connect with a much wider net of potential global clients without even leaving their office.
Services in this area include exhibition stand management, assistance with Fam Trips; attendance at hospitality functions such as dinners and sporting events; face-to-face meetings and presentations etc.
An in-depth understanding, together with years of experience of the conference market, enables Sarah Fleming to offer consultancy and advice to clients, particularly with regard to the Association sector.
Our consultancy services are bespoke to you but could include the analysis of your market sectors and current market trends, reviewing your positioning and competitors, making recommendations for your marketing and sales strategy, and providing training and presentations.
We offer one-on-one or group training workshops. These workshops are bespoke and customised to your needs and level of experience of your participants.
The training courses are run in a ‘workshop’ style, meaning they are fairly informal and practical, but also very interactive and engaging.
They will offer the tools and tips to help your sales and research staff achieve maximum results.
Alternatively, visit our contact us page, tell us a bit about your project and we will be in touch.
Sarah Fleming Associates Ltd T/A SFA Connect
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