SFA News
Find out the latest news from SFA Connect.
Three Strategic Shifts Reshaping Business Events Intelligence
WHAT A DECADE OF RESEARCH REVEALS ABOUT THE CHANGING APPROACH TO CONFERENCE ATTRACTION Over the past decade, the business events industry has undergone significant transformation.
City Bids for Conferences – does the data match what the meetings industry is staying
In 2025, the meetings industry is being challenged to rethink what makes a winning city bid. It’s no longer just about logistics, budgets or hotel
Sectors Power Meetings in 2025
What the first six months of 2025 reveal about hosting sector-aligned international meetings Understanding why international business events choose specific host cities is essential for
Luísa Magalhães joins SFA Connect
SFA Connect is pleased to announce the appointment of Luísa Magalhães as Senior Client Account Manager, where she will manage a range of new client
Experienced industry professional, Lisa Phillips joins SFA Connect
SFA Connect are delighted to announce the appointment of Lisa Phillips, as Senior Client Account manager, to work across a number of their new client
New Staff Announcement
Really excited to announce three new team members at SFA Connect: Justine Lerey-Tauveron Charlotte Welsh and Heidi Könönen. Very excitingly, Justine has returned to SFA after a
Think you know Detroit? Think again
You may know it as the Motor City, home to classic American car culture or perhaps as the originators of soul and Motown. But having just spent an exciting three days with our new clients Visit Detroit, we can testify that there really is so much more to the city and to coin their phrase “when you meet in Detroit, you get too MEET Detroit”.
Sarah Fleming Associates (SFA) have rebranded
Research and lead generation company, Sarah Fleming Associates known to many as “SFA”, have rebranded as SFA-connect and launched a new website (www.sfa-connect.com). The change
