SFA News

SFA Connect are delighted to announce the appointment of Lisa Phillips, as Senior Client Account manager, to work across a number of their new client

Really excited to announce three new team members at SFA Connect: Justine Lerey-Tauveron Charlotte Welsh and Heidi Könönen. Very excitingly, Justine has returned to SFA after a

You may know it as the Motor City, home to classic American car culture or perhaps as the originators of soul and Motown.  But having just spent an exciting three days with our new clients Visit Detroit, we can testify that there really is so much more to the city and to coin their phrase “when you meet in Detroit, you get too MEET Detroit”.

Research and lead generation company, Sarah Fleming Associates known to many as “SFA”, have rebranded as SFA-connect and launched a new website (www.sfa-connect.com). The change

Easter is over, and signs of resurrection are evident in many global markets, even as we all worry about further waves and variants. But arms are getting jabbed, and the fierce debate over vaccine passports is clearly the approaching battleground. Happy Global Meetings Industry Day!

As spring arrives in the northern hemisphere, there is a growing sense of hope. Some destination marketing organisations (DMOs) have been able to continue their association conference business through the pandemic. But others have faced severe budget cuts,

The NCUB recently published an interesting report on the UK R&D Roadmap – Meetings, Incentives, Conventions and Exhibitions (MICE) industry was remarkably absent from this strategy…

2020 seems to be all about the Rs… The R rate, Recovery, Resilience, Reimagine… well here are three more to think about: Research, Relevance and Relationships – Forget Reading, Writing and Arithmetic – these are the three Rs for venues and destination marketing organisations to focus on to maximise their attendance in-person now as hybrid meetings will no doubt continue after the vaccine has done it’s magic.