SFA News

Find out the latest news from SFA Connect.

New Staff Announcement

Really excited to announce three new team members at SFA Connect: Justine Lerey-Tauveron Charlotte Welsh and Heidi Könönen. Very excitingly, Justine has returned to SFA after a

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Think you know Detroit?  Think again

You may know it as the Motor City, home to classic American car culture or perhaps as the originators of soul and Motown.  But having just spent an exciting three days with our new clients Visit Detroit, we can testify that there really is so much more to the city and to coin their phrase “when you meet in Detroit, you get too MEET Detroit”.

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First off the starting blocks

As spring arrives in the northern hemisphere, there is a growing sense of hope. Some destination marketing organisations (DMOs) have been able to continue their association conference business through the pandemic. But others have faced severe budget cuts,

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The Three Rs for Destination Marketing Research, Relevance & Relationships

2020 seems to be all about the Rs… The R rate, Recovery, Resilience, Reimagine… well here are three more to think about: Research, Relevance and Relationships – Forget Reading, Writing and Arithmetic – these are the three Rs for venues and destination marketing organisations to focus on to maximise their attendance in-person now as hybrid meetings will no doubt continue after the vaccine has done it’s magic.

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