Luísa Magalhães joins SFA Connect

SFA Connect is pleased to announce the appointment of Luísa Magalhães as Senior Client Account Manager, where she will manage a range of new client accounts.

Luísa brings extensive experience from her previous roles in sales at prestigious venues such as ADNEC, Olympia London Exhibition Centre, Hilton, and Rotana Hotel Management Corporation PJSC. Most recently, she spent a year working for a Tourism Board, making her exceptionally well-suited to support SFA Connect’s diverse clientele, which includes convention centres, hotels, and convention bureaux around the world.

Sarah Fleming, Managing Director and founder of SFA Connect, expressed her excitement about the new addition, stating, “We are thrilled to welcome Luisa to our team. Her varied career experience, impressive track record in business development and multilingual and multicultural skills as well as her ability to build strong client relationships make her a tremendous asset to both SFA Connect and our clients. We are confident she will help us continue to exceed expectations and drive success.”

Reflecting on her new role, Luísa said, “I am delighted to join the SFA Connect team and continue working within the business tourism sector. Having watched the company’s remarkable growth in this dynamic industry, I’m excited to contribute to SFA Connect’s mission. Venues and DMOs play an increasingly critical role in promoting cities by attracting large-scale events, conferences, and conventions. I look forward to collaborating with a variety of venues and DMOs, leveraging my experience to deliver significant value to our clients.”

Note to editors

SFA Connect are research experts, data miners & lead generators – supporting venues and convention bureaux around the world.  With a team of specialist researchers (who can do in-depth studies on sectors, clusters and knowledge hubs and relate/match that back to conference opportunities, linking them to potential local hosts) SFA Connect’s account management teams support their clients’ sales teams by providing high quality leads to feed their pipeline so they can perform in the most efficient and informed way.

For further information see https://sfa-connect.com or contact Sarah for more information (see below for contact details)

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