SFA News
Find out the latest news from SFA Connect.
JMIC presents Issue 90 of Business Events World from The Iceberg.
Easter is over, and signs of resurrection are evident in many global markets, even as we all worry about further waves and variants. But arms are getting jabbed, and the fierce debate over vaccine passports is clearly the approaching battleground. Happy Global Meetings Industry Day!
First off the starting blocks
As spring arrives in the northern hemisphere, there is a growing sense of hope. Some destination marketing organisations (DMOs) have been able to continue their association conference business through the pandemic. But others have faced severe budget cuts,
UK R&D, Innovation, places and spaces: where’s the MICE industry?
The NCUB recently published an interesting report on the UK R&D Roadmap – Meetings, Incentives, Conventions and Exhibitions (MICE) industry was remarkably absent from this strategy…
The Three Rs for Destination Marketing Research, Relevance & Relationships
2020 seems to be all about the Rs… The R rate, Recovery, Resilience, Reimagine… well here are three more to think about: Research, Relevance and Relationships – Forget Reading, Writing and Arithmetic – these are the three Rs for venues and destination marketing organisations to focus on to maximise their attendance in-person now as hybrid meetings will no doubt continue after the vaccine has done it’s magic.
